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Brainstorming Rules

Quantity is more important than quality!

The following guidelines promote active brainstormingsessions that produce a multitude of creative ideas:
• Postpone and withhold the judgment of ideas
• Encourage wild and exaggerated ideas
• Quantity counts at this stage, not quality
• Build on the ideas put forward by others
• Every person and every idea has equal worth

The goal is to generate as many creative ideas as possible. All ideas are considered good ideas. Team members are encouraged to add to and build on each other’s unique and novel contributions.

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